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IMAGINE. CREATE. RESHAPE. WIN.
OUR APPROACH
We bring together the best local talent, world-class communication & marketing expertise,
and access to one of Africa's largest network of creatives and influencers.
INCLUSION
Across Africa, we build creative teams that reflect every community, spanning every layer of society.
We place these voices at the heart of the process, from the first script to the final campaign. That is how we deliver stories with authenticity no outsider can match.
PRODUCTION
We bring the finest production capabilities to every story.
And behind every frame lies strategy, powered by advanced sentiment analysis and media intelligence, ensuring each piece of content speaks to its audience, and its moment.
ENGAGEMENT
Together with our partners, we operate one of the continent’s most dynamic networks of influencers.
The Good Picture can rapidly mobilize more than 1,000 journalists, content creators, and digital influencers to ensure your content resonates powerfully with its target audiences.
OUR SERVICES
Multimedia Storytelling
We create videos, podcasts, and interactive content to bring your message to life.
Media content
We produce B-rolls, infographics and press kits that journalists use to communicate your story.
Report & editorial design
We design annual reports, presentations, and publications that tell your story with clarity and impact.
OUR TEAM
Fred
Eunie
Alex
Dom
Adam
From conflict zones to global capitals, our team has spent years crafting content and leading campaigns for private sector companies, United Nations agencies and NGOs.
We have worked across Africa, Asia, the Middle East, and Europe with a wide range of organisations such as NASA, UNICEF, IBM, the BBC, The World Bank and the Gates Foundation.
At The Good Picture, we put this expertise at the service of every project, working with organisations, large and small, that are committed to making a positive impact.
WORK EXAMPLES
WORK EXAMPLES
DISCOVER
Our photo story on urban refugees in Cameroon,
co-created with local community activists.
ADVOCATE
For nutrition during one of the largest climate conferences in history.
INTERACT
With Carenews.com, the largest French media group dedicated to CSR, co-founded by our Managing Partner.
TRAVEL
To Chad with the European Union. A mission, yes, but also the stillness of dawn, the beauty that lingers in silence and sun. A place that stays with you, quietly.
GET INSPIRED
By the stories of mothers across Africa, who guided our photographer in shaping the concept behind every picture you will see.
