Partner: Carenews Group
Location: France

Context

In 2011, as corporate social responsibility was still emerging in France, one of our managing partners co-founded Carenews, the first media group dedicated to socially engaged companies, CSR/ESG, and the nonprofit sector.

Challenge

Companies were increasingly expected to act on social and environmental issues, but struggled to make their commitments visible and credible to their audiences.

Approach

Carenews was created to fill that gap, by building a media platform that informs, amplifies, and connects actors of social impact.

The strategy combined:
 

• High-quality editorial content and journalism

• A clear positioning at the intersection of business, philanthropy, and society

• A multi-channel approach, including digital media and print

Impact
 

• Over 1 million annual readers

• 30,000+ articles, interviews, and analyses

• A newsroom of 10+ journalists

• A leading media reference for social impact in France

A key milestone was the launch of Carenews Journal, a free quarterly print publication with 80,000 copies distributed across France and beyond.

Insight

When impact becomes visible, it becomes a movement.