Context
 
Ahead of COP28, nutrition and climate were largely treated as separate agendas—despite food systems driving over one-third of global emissions, and malnutrition remaining a leading cause of child mortality.
 
Challenge
 
Break the silos and position nutrition as a core issue within global climate negotiations—at the highest political level.
 
Approach
 
The Good Picture’s managing partners led a global advocacy and communication effort combining diplomacy, narrative development, and coalition-building.
The strategy focused on one key idea: connecting planetary health and human health into a single, compelling narrative.
 
This was brought to life through:
 

• High-level engagement with over 60 governments

• Mobilisation of global voices, including the WHO Director-General

• Strategic communication tools and digital campaigns

• Alignment of partners to amplify collective influence
   

Impact
 

• First-ever ministerial-level side event on nutrition at a COP

• Stronger global alignment between climate and nutrition actors

• Historic recognition of nutrition in the COP28 outcome text
   

Insight

When narratives connect agendas, they unlock action.